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13 of the Most (& Least) Successful Brand Extensions to Inspire Your ...。

2021年6月14日 · An excellent example of a line extension is when soft drink companies introduce new flavors to their existing drink lineup. Other examples could ...： 。

[PDF] Brand Concept Congruency and Feedback Effects Revisited ...。

As brands over time strengthen and reach the fortification stage (Park, Jaworski and. MacInnis, 1986), brand extensions have proven to be a highly successful ...。

Brand Extension Definition - Investopedia。

It's sometimes known as brand stretching. The strategy behind a brand extension is to use the company's already established brand equity to help it launch its ...： 。

Brand concept congruency and feedback effects revisited。

Keywords: Brand extensions, Brand Concept Management, Brand Familiarity, Feedback ... score on all questionnaire items) and the final total sample consisted.。

[PDF] brand extension in customer-based - ShareOK。

based brand extension equity resonance model in the U.S. lodging context; ... some examples of the parent brands and the corresponding brand extensions from ...。

Two-Stage Categorization in Brand Extension Evaluation - PLOS。

2014年12月1日 · That is, similarity to a prototype or all previous examples determines whether the object belongs to the category. In marketing, consumers ...。

What is Brand Extension? - Meltwater。

2021年8月4日 · Stretching your brand can be a great opportunity to build your audience and brand equity. ... Let's start with a brand extension definition:.： 。

The Role of Identification in Consumers' Evaluations of Brand ... - NCBI。

2018年12月17日 · Keywords: consumer identification, brand extension, ... For example, Adidas has found success in using adhesive sports shoes with special ...。

How Not to Extend Your Luxury Brand - Harvard Business Review。

Initially, the brand extensions into the perfumes and cosmetics categories ... HBR December 2005) For example, when Bulgari licensed its name to Marriott to ...。

Information Control Problems in Manufacturing 2006: A Proceedings ...。

Rather, the definition should focus on identifying the largest number of situations from which the company performance, in a broad sense, may be improved.